Table of contents

1. Preliminary remarks
2. What are cookies
3. Types and purposes of cookies used by MPRD Limited trading as Cerulean

1. Preliminary remarks 

1.1 Definitions. In this document, the following terms generally indicated with a capital letter (whether they are singular or plural), save otherwise specified herein, shall have the meaning set out in the Privacy Policy. 

1.2 Controller. By this Policy, MPRD Limited trading as Cerulean (“Cerulean”), having its registered office in Rockingham Drive, Linford Wood East, Milton Keynes, Buckinghamshire MK14 6LY, United Kingdom with registration n. 10688784, in its capacity as Controller, fulfils its obligations to provide information to Data Subjects, regarding the processing of Personal Data, collected by automated procedures through the Website. 

1.3 Regulatory framework. This Policy is released: as regards the European Union, in accordance with EU Regulation 2016/679 (“GDPR”).

1.4 Amendments. The Policy may from time to time be amended/revised, for many reasons, including, but not limited to, changes of the Italian and EU legislation concerned and business needs. In the event of any amendment, the new versions of the Policy shall be published on the Website, marked with progressive identification numbers (“01”, “02”, etc.). The new versions shall be valid and enforceable from the publication date. 

1.5 Cross-reference. The Policy supplements the provisions contained in the Privacy Policy and in any information messages published on the Website.  
 
2. What are cookies

2.1 General information on cookies. Cookies are small text files, that are collected by automatic procedures through the use of the Website and saved on the Data Subjects’ terminal equipment when navigating the Website, to be then re-transmitted during subsequent navigation and any use of the Website. 

2.2 Classification. Cookies are necessary to manage the Website and to provide services by the Controller and, particularly, to improve the Data Subjects’ browsing experience. Cookies differ depending on the type and purpose, as hereinafter described. 

3. Types and purposes and deactivation of cookies used by MPRD Limited trading as Cerulean

3.1 Technical cookies. The Website uses browsing and functional cookies, in relation to activities that are strictly necessary for the Website functionality and use by Data Subjects. Browsing cookies are essential to enable Data Subjects to have access to various areas of the Website. Functional cookies are used to enable Data Subjects to avail themselves of some functionalities of the Website, which are essential in order to provide services, including, but not limited to, filling in forms, saving of the name and language used by Data Subjects, forwarding  newsletters, adjustments made on the text and font size and, in general, to enable  Data Subjects to make customized choices. 

3.2 Analytics cookies of third parties. The Website uses analytics cookies of third parties in order to identify what parts, elements or services of the Website are most appreciated by Data Subjects. The cookie concerned is set by Google Analytics, which provides a tool for anonymous and aggregate testing activities, related to the information resulting from the use of the Website by the Data Subjects. This cookie is not property of MPRD Limited trading as Cerulean and thus, to get more information on its functionalities, Data Subjects are invited to read the privacy policy provided by Google Inc. available at the following links: 

http://www.google.it/policies/privacy/partners/
https://www.google.com/intl/it_it/analytics/learn/privacy.html 

3.3 Deactivation of analytics cookies of third parties. Data Subjects may decide to not allow the use of analytics cookies of third parties, by alternatively choosing the following options:

a. to utilize the anonymous navigation of browser. Said option prevents from the use of any cookies set by third parties (not only by Google Inc.). For convenience, reference is made to the following webpages of the main search engines, from which it is possible to activate/deactivate anonymous navigation: Internet Explorer, Google Chrome, Mozilla Firefox, Apple Safari.

b. to disable exclusively the Google Analytics cookie, by installing on their own browser the appropriate additional component released by Google and downloadable at the following link: https://tools.google.com/dlpage/gaoptout?hl=it

3.4 Profiling Cookies. Profiling cookies are aimed at creating profiles regarding Data Subjects and their habits of consumption and are used to send ads messages in line with the preferences shown by Data Subjects during the Website navigation and various interactions with the Website functionalities. The Website uses profiling cookies of third parties only after having obtained Data Subjects’ consent. Data Subjects may, at any time, verify third parties’ privacy policy at the following pages: 

https://www.crazyegg.com/cookies/
https://www.hotjar.com/cookies 
https://www.google.com/policies/technologies/types/ 
http://www.addthis.com/privacy

However, Data Subjects may, at any time, revoke their consent, by requiring to the Controller to disable the profiling cookies. For a free and informed declaration of consent, any Data Subject may choose one of the following options: 

• Enable profiling cookies 
• Disable profiling cookies

3.5 General information on cookies. For more general information on cookies, including how to change, manage or delete cookies, we point out the following links: 

https://www.aboutcookies.org/
http://www.youronlinechoices.com/it/  

Version: September 2020